Social Media Management
Social Media Management
Social media" has become an excessively used term nowadays, making it challenging to pinpoint its exact meaning. Everyone seems to either claim expertise or admit to being a novice in this field. However, social media is not as intimidating as it might seem, and it becomes much more manageable when you collaborate with the right individuals. When we say the "right people," we mean those who can establish, foster, and sustain meaningful relationships that translate into growth for your brand and revenue.
At Cool Blue Inc, we have the ideal team for the job, and it's an integral part of our company's DNA. We've assisted numerous brands in discovering their unique online voice, leading to an expansion of their customer base and increased earnings. By the conclusion of our campaign, you and your team will become so proficient in social media that you may no longer require our services.
The following outline will provide you with a comprehensive understanding of our approach and how it will benefit your business. If you have any questions, concerns, or simply wish to have a conversation, please don't hesitate to reach out to us at Info@coolblue.ca; we are here to assist you.
STRATEGY AND EXECUTION
Now that you've been introduced to Cool Blue Inc. and the team you'll be collaborating with, let's dive into the vital aspect: social media.
When you connect with your audience through social media platforms, it creates a distinct bond with your company—especially when you can evoke smiles, laughter, or shareable content. Consider it as crafting a unique experience every single time.
Our team will work towards raising awareness for your brand, expanding your reach to your target audience, enhancing your online visibility, and consequently, increasing your revenue. A successful social media campaign also requires dedication, patience, and consistent follow-through.
Engage through content
Content plays a pivotal role in the realm of social media. Without compelling content, your social presence lacks substance. However, if the content is uninteresting, you shouldn't anticipate remarkable outcomes.
Cool Blue takes a proactive approach by meticulously strategizing a comprehensive content calendar. Our process involves pinpointing essential hashtags and keywords, discovering the primary sources of relevant industry news, and determining the best way to share this information when the need arises. We'll also craft pertinent news items and other content for your existing blog or potentially a new one. Furthermore, we'll ensure that all team members are well-versed in the art of content sharing.
Power Of Posting
One thing that dooms a well-intentioned social media marketing campaign is when a company assigns a single person to be the entire operation. Like snowflakes, we’re all unique and can thus reach many different types of audiences. So why limit your company’s potential followers by putting the onus on one employee?
That said, posting for the sake of posting can actually damage your brand. In this phase of the process, we will enlighten everyone to the strategy behind Facebook and Instagram posts so you know why we will promote certain things over others.
Industry trends are important as well, and we will find them and figure out how best to highlight them for our social media audience. Exposure is important.
Working together across mediums
Social media marketing is not the only marketing a company does, but it’s also much more intense than just sharing promotions, coupons, contests, etc. In fact, those kinds of things will be secondary to our overall promotion of your business.
Target channels
In our research and analysis of your Business, we might find that Instagram works better to engage your customers than Facebook. Perhaps more people respond to videos of your products or staff than photos.
We want your customers to be excited about your content, so if Facebook not working out, we will figure out why, report back to you, and adjust accordingly so we are constantly maximizing your social media presence in the most effective way.
Monitoring and analysis
To ensure your social media marketing is constantly growing and reaching new people, we need to monitor and analyze what works and what does not. We will compare results to figure out what can be replicated and how best to do something again while making it fresh. This kind of data will not only be useful in social media outreach, but also in product development for your company, showing you what customers want and don’t want.
A big part of monitoring also has to do with interacting with customers. We will respond to people’s questions, comments, and suggestions when appropriate and in the most professional way possible. When customers can expect this level of engagement, they are more likely to stay customers and also help recruit their friends and family.
Reports
We will provide daily, weekly, monthly, and quarterly analytics so you can see how your investment in social media is paying off. Once we review results with your business , we can make adjustments as necessary.
$1199
per month
Instagram/ Facebook
(1 posts per week)
Instagram/ Facebook Stories
(1-2 story per week)
Increase in followers
Content creation
Custom graphics
Custom images
Custom videos
Account management
Product/service promotion
Hashtag research
Business page optimization
Unlimited support
$1599
per month
Instagram/ Facebook
(2 posts per week)
Instagram/ Facebook Stories
(3-5 stories per week)
Increase in followers
Content creation
Custom graphics
Custom images
Custom videos
Account management
Product/service promotion
Hashtag research
Business page optimization
Unlimited support
Dedicated account manager
$1999
per month
Instagram/ Facebook
(3 posts per week)
Instagram/ Facebook Stories
(7-9 stories per week)
Increase in followers
Content creation
Custom graphics
Custom images
Custom videos
Account management
Product/service promotion
Hashtag research
Business page optimization
Unlimited support
Dedicated account manager
Spam Monitoring
Reputation Management
FREE platinium Wi-Fi hub
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