Web Design
Web Design
OVERVIEW AND GOALS
Gone are the days when we knew for certain that everyone was viewing the web on a desktop or laptop computer so websites were designed and developed for that standard experience. Increasingly, people are viewing the web on a variety of devices - tablets, smart phones and other mobile devices. If your website doesn’t support those devices, this can negatively affect how users interact with your business. The site may load slowly, the layout is fixed and awkward to navigate and you may end up with a frustrated user. Statistics show that most users don’t convert when using small screen devices which means you may be losing out on valuable business opportunities.
The Cool Blue team can turn this problem around using responsive design. We’ll redesign your website’s front-end templates to adapt and scale to whatever kind of device the user is viewing from while maintaining your existing look and feel and improving overall performance. We’ll test it on a variety of devices - mobile and non-mobile - to ensure the experience is consistent and easy to use.
We want to improve your conversion by 50% for mobile users which, given the current percentage of users who visit websites on mobile devices currently, should impact sales by 20% per month. Now that’s what you’d call responsive, don’t you agree?
SCOPE OF SERVICES
Research
The first step is we need to thoroughly understand your business, your business goals, your customers and their expectations and behaviour, and how your website factors into all of it. We’ll also look at the competitive landscape to establish context and benchmarks for how your site should function and then improve on that. This stage will give us the foundation for moving forward with just the right recommendations for the design and development of your new responsive website.
Design
Once we’re armed with this information, we’ll set to work sketching out interface layouts for 3-5 different views, including the home page, sub page, the blog template, and any additional templates needed. Wireframes look like simple skeletons of your website without the visual polish of the finished design, allowing us to experiment and iterate on solutions quickly so that we have a good sense of how content should be laid out across different screen sizes.
Next we’ll design high-fidelity comps that show what the final designs will look like on desktop, tablet, and smart-phone screen sizes, providing up to two rounds of revisions on the design.
Development
Once you’ve approved the design, we’ll start building them using HTML, CSS, and Javascript.
Interested in our services? We’re here to help!
We want to know your needs exactly so that we can provide the perfect solution. Let us know what you want and we’ll do our best to help.