Social Media Management
"Social media" is a buzzword that gets thrown around a lot, but what does it really mean for your business? With so many self-proclaimed experts and countless strategies, it’s easy to feel overwhelmed. But here’s the truth: social media isn’t complicated when you have the right team guiding you.
At Cool Blue, we don’t just manage social media—we build meaningful relationships between brands and their audiences. Our team specializes in creating, nurturing, and maintaining connections that drive real growth and revenue.
We’ve helped brands find their unique online voice, expand their reach, and turn engagement into profit. Best of all, by the time we’re done, your team will be so confident in social media strategies that you might not even need us anymore (though we’d love to keep working with you!).
Want to know how we do it? Our detailed approach outlines every step of the process and how it benefits your business. Have questions or want to chat? Reach out to us at Info@coolblue.ca—we’re here to help!
STRATEGY AND EXECUTION
Now that you’ve been introduced to Cool Blue and our team, let’s focus on what truly matters—social media.
Engaging with your audience on social platforms isn’t just about visibility; it’s about building a meaningful connection. When your content sparks a smile, laughter, or a share, it strengthens your brand’s relationship with your audience—turning every interaction into a unique experience.
Our team is dedicated to amplifying your brand, reaching the right audience, boosting online visibility, and ultimately driving revenue growth. Success in social media doesn’t happen overnight—it takes strategy, consistency, and patience—and we’re here to guide you every step of the way.
Engage through content
Content is the backbone of social media. Without engaging and relevant content, your online presence lacks impact. Simply put, uninspiring content won’t deliver remarkable results.
At Cool Blue, we take a strategic, hands-on approach to content creation. We meticulously plan a comprehensive content calendar, ensuring every post aligns with your brand’s voice and goals. Our process involves identifying essential hashtags and keywords, sourcing relevant industry news and trends, crafting compelling content for your existing blog—or helping you launch a new one—and training your team on effective content sharing to maximize engagement.
With Cool Blue, your content will do more than just fill a feed—it will connect, engage, and drive results.
Power Of Posting
One thing that dooms a well-intentioned social media marketing campaign is when a company assigns a single person to be the entire operation. Like snowflakes, we’re all unique and can thus reach many different types of audiences. So why limit your company’s potential followers by putting the onus on one employee?
That said, posting for the sake of posting can actually damage your brand. In this phase of the process, we will enlighten everyone to the strategy behind Facebook and Instagram posts so you know why we will promote certain things over others.
Industry trends are important as well, and we will find them and figure out how best to highlight them for our social media audience. Exposure is important.
Working together across mediums
Social media marketing is not the only marketing a company does, but it’s also much more intense than just sharing promotions, coupons, contests, etc. In fact, those kinds of things will be secondary to our overall promotion of your business.
Target channels
In our research and analysis of your Business, we might find that Instagram works better to engage your customers than Facebook. Perhaps more people respond to videos of your products or staff than photos.
We want your customers to be excited about your content, so if Facebook not working out, we will figure out why, report back to you, and adjust accordingly so we are constantly maximizing your social media presence in the most effective way.
Monitoring and analysis
To ensure your social media marketing is constantly growing and reaching new people, we need to monitor and analyze what works and what does not. We will compare results to figure out what can be replicated and how best to do something again while making it fresh. This kind of data will not only be useful in social media outreach, but also in product development for your company, showing you what customers want and don’t want.
A big part of monitoring also has to do with interacting with customers. We will respond to people’s questions, comments, and suggestions when appropriate and in the most professional way possible. When customers can expect this level of engagement, they are more likely to stay customers and also help recruit their friends and family.
Reports
We will provide daily, weekly, monthly, and quarterly analytics so you can see how your investment in social media is paying off. Once we review results with your business , we can make adjustments as necessary.
$1199
per month
Instagram/ Facebook
(1 posts per week)
Instagram/ Facebook Stories
(1-2 story per week)
Increase in followers
Content creation
Custom graphics
Custom images
Custom videos
Account management
Product/service promotion
Caption writing with SEO-optimized keywords
Business page optimization
Unlimited support
$1599
per month
Instagram/ Facebook
(2 posts per week)
Instagram/ Facebook Stories
(3-5 stories per week)
Increase in followers
Content creation
Custom graphics
Custom images
Custom videos
Account management
Product/service promotion
Caption writing with SEO-optimized keywords
Business page optimization
Unlimited support
Dedicated account manager
$1999
per month
Instagram/ Facebook
(3 posts per week)
Instagram/ Facebook Stories
(7-9 stories per week)
Increase in followers
Content creation
Custom graphics
Custom images
Custom videos
Account management
Product/service promotion
Caption writing with SEO-optimized keywords
Business page optimization
Unlimited support
Dedicated account manager
Spam Monitoring
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Send us your details and we’ll get back to you to schedule a time to talk.
